Ghazaleh Tabatabaei
Work About My Journey Say hello Vienna, Austria
Product designer · Design systems · Vienna

I design the systems behind the screens.

Hi, I'm Ghazaleh. I'm a product designer who likes the unglamorous middle of the work: the tokens, the naming, the reason a component exists at all. Currently UX/UI at Sportradar.

Design systems ◆ Tokens & theming ◆ User research ◆ Usability testing ◆ Figma variables ◆ Design ops ◆
01 / 2025, now

Sportradar

Product designer in the Audiovisual tribe, the part of Sportradar that handles media rights, in-house production and OTT, a business with more than fifteen years of building bespoke, data-driven streaming products. I work across several design topics at once: the OTT platform fans watch on, the CMS the people behind it publish with, and mobile gaming solutions.

OTT platform CMS design Mobile gaming
Sportradar AV Tribe
02 / 2024–25

OMV

Took a new branded design system and grew it into a scalable, token-based one. Four sub-brands, each with its own colour guidelines, all living in a single Figma file through mode-based theming.

Design tokens 4 sub-brands Docs & training
OMV sustainability illustration system
03 / 2023

Eversports

Sole designer on the Eversports design system. Benchmarked six mature systems, moved the type stack to a variable font for SEO, settled the corner radius at 8px, and shipped in-file docs plus a Storybook for developers.

Figma variables Nested components Dev handoff
Read the case study →
Eversports brand imagery
04 / 2022–23

Booking platform

Feature improvements on a local accommodation booking platform, built on a testing plan of A/B tests, usability sessions and feedback analysis. Conversion rose 10%, monthly bookings 17%.

A/B testing +10% conversion Usability testing
Coastal accommodation destination
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A little about me

I used to design buildings. Then I started making jewelry and accidentally built a business.

Somewhere between steel beams and silver wire, I found my real obsession: designing the moment when someone thinks, oh, this just works.

Now I do that for digital products. And I love every pixel of it.

My Journey

2018, present
2025, now Sportradar UX/UI Designer, Vienna +

Current role in Vienna. UX/UI design across Sportradar's product surfaces.

2024–2025 OMV UX Consultant, design system lead for four sub-brands +
  • Joined OMV during the rollout of a new branded design system and led its evolution into a scalable, token-based system aligned with modern Figma practices.
  • Audited and restructured the existing UI kit to support long-term growth, flexibility, and cross-team adoption.
  • Introduced and implemented Design Tokens and mode-based theming in Figma, enabling support for four distinct OMV sub-brands within a single unified system.
  • Designed and maintained UI kits for multiple sub-projects, including the redesign of legacy screens and specialized interfaces like EV charging stations.
2023 Eversports Design System Designer, sole designer on the Figma system +
  • Introduced Figma's new tokenization system (post-Config 2023) and led the transition toward a more scalable, structured design system.
  • Collaborated with designers and developers to rebuild the system architecture around tokens, improving consistency and dev alignment.
  • Helped define naming conventions, component logic, and variable usage to support long-term maintainability.
2022–2023 Booking platform & app agency UI/UX Designer, Potsdam & remote +
  • Collaborated with developers and marketers to iterate on user feedback and align product goals with user needs.
  • Supported end-to-end design workflows, from wireframes to high-fidelity UI, across startup agility and structured agency process.
  • Led UI redesign initiatives that improved usability and accessibility, contributing to a 10% increase in conversion rates.
2021–2022 University of Europe MA, Visual & Experience Design +

Master of Visual and Experience Design, University of Europe for Applied Sciences, Berlin.

2018–2020 Mono Jewellery Founder, jewellery design, where the making started +

Founded a jewellery brand. Designed the pieces, ran production, and learned to run a business end to end.

Let's talk about your system.

Ghazaleh Tabatabaei
Ghazaleh Tabatabaei
Product designer · Design systems © 2026